“Jersey Shore” comes to an end
“Jersey Shore” will be no more, Variety Reported
MTV has decided to cancel its signature franchise series following the upcoming sixth season, which launches Oct. 4. Ratings for the last few seasons have been declining, and the cabler decided to make the announcement five weeks before the final season so it can market it as the last, hoping that viewers who may have turned away will return to say goodbye.
It was December 2009 that the network introduced America to a
houseful of fist-pumping, tan-loving and partygoing Italian-American
twentysomethings. Soon after the debut, personalities such as Snooki,
the Situation, Pauly D and JWoww became part of the cultural
conversation.
The series, which was a big destination for the 12-34 demo, hit a ratings high for the premiere of the third season when 8.4 million tuned in. By the fourth episode, that record was shattered when 8.8 million viewers watched and it remains the most-watched series episode in MTV history.
As part of the marketing plan to promote the final season, MTV will air the one-hour retrospective special “Gym, Tan, Look Back” at 6 p.m. Sept. 6 prior to the net’s “Video Music Awards” telecast. At 7 p.m., as part of the net’s kudocast preshow, the “Jersey Shore” cast will discuss the last season. Read More
MTV has decided to cancel its signature franchise series following the upcoming sixth season, which launches Oct. 4. Ratings for the last few seasons have been declining, and the cabler decided to make the announcement five weeks before the final season so it can market it as the last, hoping that viewers who may have turned away will return to say goodbye.
The series, which was a big destination for the 12-34 demo, hit a ratings high for the premiere of the third season when 8.4 million tuned in. By the fourth episode, that record was shattered when 8.8 million viewers watched and it remains the most-watched series episode in MTV history.
As part of the marketing plan to promote the final season, MTV will air the one-hour retrospective special “Gym, Tan, Look Back” at 6 p.m. Sept. 6 prior to the net’s “Video Music Awards” telecast. At 7 p.m., as part of the net’s kudocast preshow, the “Jersey Shore” cast will discuss the last season. Read More
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