Burger King introduces Black burger in Japan, but some call it “iron ball”
Burger
King Japan is a slow starter, to catch up with other fast food chains
in the saturated market; it has come with a unique idea of offering its
customers a Black burger called Kuro burger.
At first glance it looks as if someone over toasted the bun, but the Kuro Burger uses fresh bread blackened by mixing bamboo charcoal into the dough. The other unique feature is Burger King Japan’s original Black Flavored Ketchup, which is traditional ketchup blended with garlic and squid ink and specially seasoned for an extra kick.
The rest of the components are fairly standard BK fare. There’s a whopper class (113g/4oz) beef patty, pickles, tomato, onion, lettuce, and mayonnaise. Strangely there’s no black pepper listed.
As a part of the 5th anniversary of BK Japan, the burger’s value meal will be sold at a discounted price of 790 yen (US$10). The burger alone will go for 450 yen (US$5.75) at Burger King Locations across Japan.
To say this is a bold move is certainly an understatement. The response on the internet has been leaning towards the negative with names such as “cockroach burger” or “iron ball.” I can help but be intrigued by this sandwich though. According to the description the only unpleasant things in there are the pickles. Otherwise it sounds pretty good.
We’ll just have to wait until next week to see if Japan can overcome its burger racism and embrace the Kuro Burger.
Source: Rocket News
At first glance it looks as if someone over toasted the bun, but the Kuro Burger uses fresh bread blackened by mixing bamboo charcoal into the dough. The other unique feature is Burger King Japan’s original Black Flavored Ketchup, which is traditional ketchup blended with garlic and squid ink and specially seasoned for an extra kick.
The rest of the components are fairly standard BK fare. There’s a whopper class (113g/4oz) beef patty, pickles, tomato, onion, lettuce, and mayonnaise. Strangely there’s no black pepper listed.
As a part of the 5th anniversary of BK Japan, the burger’s value meal will be sold at a discounted price of 790 yen (US$10). The burger alone will go for 450 yen (US$5.75) at Burger King Locations across Japan.
To say this is a bold move is certainly an understatement. The response on the internet has been leaning towards the negative with names such as “cockroach burger” or “iron ball.” I can help but be intrigued by this sandwich though. According to the description the only unpleasant things in there are the pickles. Otherwise it sounds pretty good.
We’ll just have to wait until next week to see if Japan can overcome its burger racism and embrace the Kuro Burger.
Source: Rocket News
0 comments:
Post a Comment